Blue Man Group: Creativity Life and Surviving an Economic Meltdown Case Solution

2. Identify BMG's purpose, vision and values and strategies. Are they clear and concise? Can BMG implement a strong go to market plan using them as a guide?

The main aim of setting up BMG was to provide entertainment to all genders and generations. This aim was the driving force behind the growth strategy of the company. The vision behind this show was not to make profit but to provide quality entertainment to the audience. This meant that the show was never rerun. Also, it changed the dynamics of the market as it challenged traditions in the theatres. This is because the show continued to provide quality entertainment, but at the same time it continued changing the way things were run at the theatres. It installed more value in the performers. It provided them with additional benefits and hired them for long time periods. This gave the performers security of a consistent income flow. It drastically improved the quality of performances.

Also, the step-by-step growth strategy adopted by the group helped it achieve its major targets with minimum risks. The target market of the group was not limited to a certain age group or gender, rather the focus was to enhance the effectiveness of the platform to audiences of every age group and gender. The group did not compromise on the quality of the content. This is one reason why the show was never rerun. A careful evaluation of the strategies and vision reveals that the company has not committed itself to a lot of targets at one time. It has successfully managed to achieve all its targets on-by-one by maintaining focus on one target at a time. This depicts that the approach has always been clear and concise.

If these strategies are used as a guide, the group can develop an effective go to the market plan based on them. The core ingredient for success in any strategy remains the focus and the attention to detail. The market today is dynamic and changing with every second, but there is room for creative innovative products. The strategy that develops a model based on the strength of a firm's values and its ability to deliver to its maximum never fails to achieve its desired results. An effective go to the market strategy includes incorporation of all market factors and their implications on the business.

3. Intel helped launch BMG nationally in 2000. If BMG were opening their show in 2011:

 A. Identify 2-3 launch platforms that they might explore. Why would these be good tactical platforms?

B. ​Describe their target audience in the early 1990’s and 2008? Has their audience changed over the last 20 years?

A. In the market today, major platforms that can be used to launch BMG are social media websites. These websites include Facebook, Twitter and Google. There are many factors that make these websites the best choice. Firstly, the traffic on these sites is ion billions. This means that these websites provide access to billions of people throughout the globe, across borders. This is why they have become most important source of advertisement in the recent era. The cost benefit analysis of using such websites as launching pads will ensure that BMG has access to an effective marketing tool all the time.