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Burger King Developing a Marketing Mix for Growth Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 2868 | 1813 Words (9 Pages) | Fabrizio Di Muro | Ivey Publishing : W15569 |
A Word File
To situate Burger King for future growth, zeroing in on item innovation and improved advancement is vital. For item systems, presenting adjustable choices and better other options, alongside restrictive joint efforts and occasional contributions, can draw in assorted customer portions and build up the brand's allure. Lifting the apparent worth through premium fixings and worth-driven packs can additionally upgrade purchaser interest. In the domain of advancement, a computerized change by drawing in social media crusades and powerhouse organizations can fortify associations with more youthful socioeconomics. Limited showcasing drives, including local area commitment and provincial specials, would encourage further associations with clients. Additionally, accentuating sustainability and ethical practices through straightforward correspondence and cause-related advertising can adjust the brand to socially cognizant consumers. Carrying out these diverse systems will separate Burger King, cultivating innovation, personalization, and social responsibility to drive future growth and sustain the growth and importance of the market. social responsibility to drive future growth and sustain the growth and importance of the market.
Following questions are answered in this case study solution
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Based on your understanding of the marketing mix, create an assessment matrix a marketing manager could use to rate the four elements of the marketing mix Include assessment criteria and an assessment scale. (Hint: the response to this question should be presented in table form and be more than a simple numeric rating scale of the four Ps).
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Using the matrix, you created in question 1, assess Burger King's current positioning across all four elements of the marketing mix. Identify and describe their primary strengths and weaknesses.
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Select the two mix elements that you believe require the most investment for future growth. Provide three marketing strategies for each of these elements, describing how Burger King could differentiate their brand and improve their future prospects.
Case Analysis for Burger King Developing a Marketing Mix for Growth
1. Based on your understanding of the marketing mix, create an assessment matrix a marketing manager could use to rate the four elements of the marketing mix. Include assessment criteria and an assessment scale. (Hint: the response to this question should be presented in table form and be more than a simple numeric rating scale of the four Ps).
|
The Marketing Mix |
Assessment Criteria |
Assessment Scale |
|
Product |
Tase and Ingredient Quality |
Poor, Fair, Good, Excellent |
|
|
New Product Launch & Innovation |
Low, Medium, High |
|
|
Variety offered |
Restricted, Moderate, Broad |
|
Price |
Competitive Prices v/s its competitors |
Overpriced, slightly higher, Competitive, Lower |
|
|
Customers’ value perception |
Low value, Fair value, High value |
|
Place |
Location, accessibility, and visibility of outlets |
Poor, Average, Good, Excellent |
|
|
Effectiveness of distribution channels |
Inadequate, adequate, Effective |
|
|
Supply chain networks |
Inadequate, adequate, Effective |
|
Promotion |
Impact of Advertising Campaigns |
Minimal, Moderate, Extensive |
|
|
Use of digital marketing and social media marketing |
Limited, Moderate, Extensive |
This framework or matrix gives an organized way for a showcasing director to assess every component of the marketing mix for Burger King. The evaluation models help in figuring out various features of every component, while the scale considers a subjective evaluation as opposed to only a numeric rating. The director can rate every basis in view of their perceptions or information examination to measure the general exhibition of Burger King's advertising blend components; for every component, for example, Item, the grid records appraisal rules like quality, assortment, or development. These models act as unambiguous areas of assessment. Close by every model, there's an evaluation scale, which can go from spellbinding classifications like poor, fair, great, and excellent or utilize a mathematical scale, contingent upon the preferences of the evaluator.
2. Using the matrix, you created in question 1, assess Burger King's current positioning across all four elements of the marketing mix. Identify and describe their primary strengths and weaknesses
Product
Burger King keeps a good standing for the nature of its fixings and taste, especially clear in its lead offerings like the Whopper. Customers, for the most part, see the taste as great, laying out a strong starting point for their image character. The menu flaunts a respectably broad reach, including different burgers, chicken things, and sides, taking care of different preferences and inclinations. While the menu offers assortment, the speed of innovation in new item dispatches seems moderate, with periodic presentations of novel things. Notwithstanding, this degree of innovation doesn't coordinate the recurrence seen for certain competitors, demonstrating potential space for more incessant and effective send-offs to invigorate and hold client interest. In any case, Burger King's current offerings keep an exemplary norm, filling in as a base whereupon to additional form and expand their menu through expanded innovation.
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