American Well The Doctor Will E See You Now Case Solution

1. Is it too early to commit resources to developing and marketing American Well's second-generation product, which facilitates real-time connectivity between primary care physicians and specialists?

According to the case study, its not too early for American well to come up with a second-generation product. For the insurance companies, it’s a great opportunity, and this will serve as a solution to their problems. American well’s product will help the insurance companies to save a lot of money. The company will help them to resolve the health-related issues online, and this will help the health insurance companies to save money. Also, this product will help the insurance companies to access a large pool of customers, through online consultation, they can reach out to non-members those who are willing to pay out of their pocket. The company will observe strategic gains by offering their service to non-members. Online consultation will help the companies to improve their reputation. This new product has so many benefits and so much potential in the market. Its not too early to commit to this new product. Because of this product, the company will be able to enjoy upfront and recurring revenues. The product will benefit not only the insurance companies but also the employers. For employers, American well is a great attraction as most medium, and large-size firms have to negotiate with the insurance companies to get the best plan at the lowest price. The product has tremendous opportunities, like the company can pitch the product to hospitals, pharmacies, clinics etc. The product will help the customers to connect with physicians in real-time, and the patients will no longer have to wait to see a specialist or primary care physician. The product is something which people really need, and now a day’s people don’t have much time to wait, and American well will help them to resolve this issue. The product is one of a kind, and American well also has the first mover advantage; the company can easily get a lot of insurance companies on board. From a business point of view, committing to this product at an early stage is a good move to make. There are some concerns, like many doctors fear malpractice litigation, to cover this, the company is working with America’s leading insurance companies to provide malpractice coverage. This will help the doctors to get comfortable with online consultation. The next generation of service has a lot of potential in the market, and this will be able to generate high profits for the company.  

2. Should American Well pursue new markets in the U.S., such as hospitals, chains of clinics, and pharmacies, or even expand internationally?