Banking or Consulting: That is the Question Case Solution

BerkesJackson

The Company seems to follow very rigid and inflexible rules. The business model of this company relies on getting as many customers as possible and each customer is one-time customers. The company’s first priority is high profitability as investment banks are ranked according to profitability in the industry. The second priority of the company is client satisfaction. No matter how a company might be profit oriented, it has to ensure high customer satisfaction in order to build its credibility in the market. The third priority of the company is employee satisfaction; although, the company shows utter disregard of time and effort of employees against profits. However, the company meets the benchmark of normal standards regarding employees, in the industry. Lastly, the company ranks staff development at the bottom as the director who makes staffing decisions does not take into account employees’ career goals.

2. What are your competitive priorities? Ignoring the industry, which of the two firms would you like to work for? Why?

My competitive priorities pyramid would begin with employee satisfaction, placed at the top. Research has shown that high employee satisfaction results in high growth rates of organizational performance. In my opinion, employee satisfaction and staff development go hand-in hand. One cannot ensure high employee satisfaction without staff development as it ensures that employees’ own career goals are met via opportunity provision. When employees are, satisfied they would be automatically motivated to work for the company as their loyalty would increase. Consequently, they would ensure that customer satisfaction via dedicated work. When all the aforesaid factors are combined, profitability becomes inevitable.

Investment banking requires special skills in accounting and finance. Both fields require technical knowledge, and in case any technicality is missing, it can be catastrophic for the company and my own career. Moreover, Borins painted a picture of a very hostile and rigid environment in my mind regarding the company’s structure and culture. It does not allow much room for creativity. On the other hand, Morton & Associates inculcated a culture of individualism in its employees. This type of culture exactly matches my personality. So, I would choose Morton & Associates as my employer.