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Camp Wahanowin Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 589 | 639 Words (4 Pages) | Elizabeth M.A. Grasby, Eric Silverberg | Ivey Publishing : W12780 |
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Firstly, Wahanowin should stick to campers rather than their parents for its planned promotional activities. It is the camper kids who will ultimately convince their parents for a summer program. Hence, parents would remain the secondary target for promotional activities, who would be interested in the summer camp that provides useful knowledge and learning besides entertainment and leisure. For promotional activities, the focus should remain on residential programs as opposed to day programs due to two main reasons. Wahanowin charges much higher for residential programs and secondly, residential programs build stronger bonds among the participants who are more likely to return the next year with their group members.
Following questions are answered in this case study solution:
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Whom to target as potential new campers and for promotional campaigns
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Product Offerings and Recommended Promotional Activities
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Pricing
Camp Wahanowin Case Analysis
Product Offerings and Recommended Promotional Activities
There are some product offerings which need to be abandoned by the firm as they are costing quite a lot to the company in times when its number of campers has declined in the last few years, and profits have fallen. On the other hand, a product as such a library should be introduced to keep the clients engaged in learning activities throughout their stay. Since parents are not the target for recommended promotional activities, advertising in Post magazine should be abandoned, and significant costs saved. Hence, the product offerings need to be molded while conducting a cost-benefit analysis.
The recommended promotional activities are those which will provide good revenues to the company in these difficult times when the number of camp members have declined. Firstly, introduction of interesting courses related to cooking, blogging techniques, swimming expertise and various sports will attract more clients. Secondly, Summer Travel is likely to attract more affluent clients. Summer Travel to important destinations would require a project team to be constituted, taking care of international travel requirements. Summer travel would also bring great revenues as those coming on an international trip are likely to stay longer to gain full benefits of the trip.
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