Cathay Pacific Case Solution

1. How have Cathay Pacific’s IT strategies developed over the decade under different business circumstances?

Cathay Pacific is one of the leading airlines and it is considered a five-star airline for its quality service and staff.  Product rating counts a lot when it's a matter of a company's great name hence the food, beverages, amenities, and seats of this airline are the reason behind its great reputation. For any company to progress and prosper there is a massive need for strong plans and strategies for the company to rise and shine. Cathay Pacific’s IT strategies have developed over the decade under different business circumstances. There were many issues and strategic problems that were being faced by the airways however nearly every emerging company has certain initial problems in its way. Cathay Pacific knew the importance of the upcoming technology hence they adopted this business strategy to convince with their plans. They believed in innovation and came up with new innovative ideas for the world and for the progress of their company. They also considered the importance of good staff and high-quality service. Over the decade they spent their capital on improving and training them to come up with better results. They are also using social networks and e-commerce to give boost their sales. Adopting new and strong strategies with the confidence of success is a huge way they can get succession. Social media is growing more and more. Today the world has reached its peak of success and has left nearly nothing impossible. Everything is getting dependent on technology. The conversion of technology is increasing very rapidly hence for any company to increase its demand and sales it is very important to keep an online track of its customers through online interaction. Through more and more advertisements they can gain a stronger connection with their people. With the work on improving access to clients, they can have even greater results than before. They have also developed strong plans against political elements to deal with these issues. It is always a slow process for any company to get track of success but Cathay Pacific has worked harder with every passing day and today it is counted as one of the leading airlines in the world. 

2. How would you characterize the relationship between Cathay Pacific’s business and IT strategies?