Choosing The Right Green Marketing Strategy Case Solution

Green products are those products that are environmental friendly and do not cause hazards to the environment in terms of pollution or otherwise. Green consumers have been divided into several segments ranging from those people who are willing to promote and pay more for environmental-friendly products to those who are too busy to care about it to buy green products. Almost every company nowadays has a little focus on the environmental aspect of their product, and they try their best to market their product wrapped in a green wrapper.

Green marketing strategy is divided into four major groups; lean, green, defensive green, shaded green and extreme green. These strategies differ in terms of their benefit by reducing costs through implementing environmental friendly process, as well as, how much can be gained by the brand being promoted as a green one.