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Choosing The Right Green Marketing Strategy Case Solution

Solution Id Length Case Author Case Publisher
1850 418 Words (2 Pages) Jill Meredith Ginsberg, Paul N. Bloom Harvard Business School : SMR157
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Even though, consumers would prefer environmental friendly products to less friendly and conventional products, Green Marketing has not been able to live up to the expectation and hype with which it is being promoted. Green marketers should keep in mind that consumers would not give up traditional attributes of products, especially price and quality to buy their greener version.

Case Analysis for Choosing The Right Green Marketing Strategy Case Solution

Green products are those products that are environmental friendly and do not cause hazards to the environment in terms of pollution or otherwise. Green consumers have been divided into several segments ranging from those people who are willing to promote and pay more for environmental-friendly products to those who are too busy to care about it to buy green products. Almost every company nowadays has a little focus on the environmental aspect of their product, and they try their best to market their product wrapped in a green wrapper.

Green marketing strategy is divided into four major groups; lean, green, defensive green, shaded green and extreme green. These strategies differ in terms of their benefit by reducing costs through implementing environmental friendly process, as well as, how much can be gained by the brand being promoted as a green one. 

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