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Ferrari The 2015 Initial Public Offering Case Solution

Solution Id Length Case Author Case Publisher
2285 377 Words (4 Pages) Michael J. Schill, Jenny Craddock Darden School of Business : UV7259
This solution includes: A Word File A Word File and An Excel File An Excel File

In order to find the value of the Ferrari business, the benchmarking should be done with the auto manufacturer since valuation will be more appropriate if the comparison is within the same business. The benefit of valuation with auto manufacturer will give a relevant valuation in the same industry sector.

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Case Study Questions Answers

However, since Ferrari is considered a luxury brand thereby a comparison with non-luxury auto manufactures may not provide the true basic for brand valuation. Benchmarking with luxury brands may be able to incorporate the factor of “exclusivity” while ignoring many factors specific for the auto industry. 

2.

 

Enterprise value

EBITDA multiple

Auto Manufacturers

 

 

BMW

                126,380

                      7.69

Daimler

                149,052

                      8.05

Fiat Chrysler

                  28,780

                      3.48

Ford Motor

                125,666

                    14.72

General Motors

                  60,873

                      9.12

Honda Motor

                  92,185

                      7.24

Hyundai Motor

                  54,885

                      7.59

Kia Motors

                  15,009

                      5.36

Nissan Motor

                  85,110

                      7.82

Peugeot

                  23,623

                      7.12

Renault

                  45,346

                    11.43

Tata Motors

                  20,528

                      3.64

Tesla Motors

                  26,862

               3,114.03

Toyota Motor

                292,916

                      9.68

Volkswagen

                157,794

                      6.85

3.

Average multiple excluding Tesla

7.84

EBITDA of Ferrari (2014)

678

EV

5,320.51

Total debt

510

cash

1,077

Value of equity

5,887.11

Shares outstanding

189

Value per share

31.15

 

 

Exchange Rate (USD/EUR)

1.1375

share price (Euro)

27.38

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