Infusions Greenfield Subsidiary In Poland Case Solution

Poland was the choice for Infusion amongst Brazil and Czech Republic based primarily on the cost advantage the country provided over others. Poland’s strategic location was also an important factor to be taken into consideration as it served as a gateway between Eastern and Western Europe. The country had shown signs of immense potential in terms of its growth rates even during times of recession. Lastly, the country’s economy was transitioning from manufacturing to services, particularly information technology. The tremendous opportunity in Poland was also matched by the numerous economic issues faced by the country such as ‘brain drain’ and rising labor costs.

Poland’s strategic location gives access to a number of rising economies in Eastern Europe with the likes of Hungary, Czech Republic, Romania and even Ukraine. Therefore, the recommendation would be to establish a strong foothold in this market and develop it as a regional hub for Infusion which would give it access to more markets. Keeping in mind the cultural differences and the local market dynamics, Infusion should develop a strategy and a vision for the European market in itself. The demand for IT services continues to rise in the region; hence, it is imperative for Infusion to tap into this opportunity.