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Lady Gaga B Case Solution

Solution Id Length Case Author Case Publisher
1801 303 Words (2 Pages) Anita Elberse, Michael Christensen Harvard Business School : 512017
This solution includes: A Word File A Word File

Lady Gaga has to launch her new album "Born This Way" but has to decide on what marketing strategy to pursue. Lady Gaga can have a wide rollout with an intensive marketing strategy. She could also go for a moderate and less costly approach, where she relies on positive word of mouth for the album to become famous. 

Case Analysis for Lady Gaga B Case Solution

The pay off is that if Lady Gaga goes for the first option, she will have to invest more money but will get more awareness about the album. This will lead to more sales, but would the sales be enough to balance the costs involved in the rollout? If she goes for the second option, the costs would be low, but will the positive word of mouth create enough awareness to generate substantial sales?

The recommended option is the second one where Lady Gaga does not spend money on advertising in a wide rollout.

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