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Land Escape Vacation Club Case Solution
Catalina Curtis would be placed in establishment stage because she is in 30s and has little experience in Land Escape. At this stage, people usually experience anxiety and uncertainty and feel excited at the same time. Catalina is also feeling insecure particularly because of her past work experience and is somehow pessimistic that she believes no matter how much effort she puts in, she is not going to succeed. To fulfill financial obligations related to her family life, she needs to gain acceptance from other members and focus on skill enhancement.
Following questions are answered in this case study solution
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In what career stage would you place each of the three salespeople?
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If you were the sales manager, how would you motivate each salesperson? Explain your recommendations.
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What measures might you use to motivate them as a group?
Case Analysis for Land Escape Vacation Club
Zach Jones is in exploration stage because he is 25 years old (typical age range is 21-25 years) and is new to Land Escape. Despite that Zach has no previous experience; he is still competent due to his creative and risk-taking approach. Zach has not yet made commitment to do sales job for long-term as currently he just wants to explore things and enjoy his work, and expects to make substantial money in little time period to achieve personal growth and recognition and live a desired lifestyle. John Sargent is in disengagement stage because although he has large experience and great expertise in sales, he is still lacking interest in job due to increasing focus on art collection hobby.
2. If you were the sales manager, how would you motivate each salesperson? Explain your recommendations.
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I will motivate Catalina by closely supervising and making her feel that she is valuable asset to firm. I will arrange one-to-one formal/informal meetings to listen to her concerns.
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