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Myers Fitness A Launching Dilemma For A Boot Camp Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 2009 | 701 Words (4 Pages) | Elizabeth M.A. Grasby, Jessica Bond | Ivey Publishing : W17266 |
A Word File
The following report conducts a feasibility analysis to determine if it would be the right way forward for Logan Myers to start his bootcamp and by evaluating a set of alternatives, will recommend the best course of action that would generate the highest value for Myers.
Following questions are answered in this case study solution
-
Introduction
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SWOT Analysis
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Problem Identification and Available Alternatives
-
Analysis of the Alternatives
-
Recommended Solution
-
Implementation
Case Analysis for Myers Fitness A Launching Dilemma For A Boot Camp
2. SWOT Analysis
|
Strengths
|
Weaknesses
|
|
Opportunities
|
Threats
|
3. Problem Identification and Available Alternatives
The major problem that Myers faced is to decide whether to pursue partnership with Oxygen Fitness in which he would be conduct his boot camp sessions and store equipment on site only rather than renting soccer fields. However, Myer would have to pay 50% of the total registration fee in return. Hence, a feasibility analysis is required here to decide if Myer should start the bootcamp session on his own or partner with Oxygen Fitness.
4. Analysis of the Alternatives
Based on the incremental cost analysis and comparing the two options of either starting the business on own or partnering with Oxygen Fitness, the analysis indicates that in the case of partnership, Myers would be paying additional $161 as shown in the following table:
|
|
Partnership with Oxygen Fitness |
Setting up own |
Incremental |
|
|
In $s |
In $s |
In $s |
|
Revenue Earned |
$6,800 |
$5,320 |
$1,480 |
|
Personal Trainer Policy |
$- |
$(175) |
$175 |
|
Soccer field rental |
$- |
$ (841) |
$841 |
|
Advertising Expense |
$- |
$ (100) |
$100 |
|
Cargo Trailer Depreciation |
$- |
$ (643) |
$643 |
|
Registration Fee Commission |
$ (3,400) |
$- |
$ (3,400) |
|
Incremental Costs |
|
|
$(161) |
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