N12 Technologies Building An Organization And Building A Business Case Solution

2. Challenges in scaling up the Organization

It planned to gradually increase its sales volume over the period of time; initially selling test materials, and then go on to meet distinctive requirements of different customer segments at a greater scale. This is a calculated approach, as it allows the company to ascertain the quality of the products. The three phases are prototyping, limited production, and full production through which the process of business development will pass. As far as scaling the technology is concerned, it was important to enhance the capacity level in the organization for the purpose of meeting the desired demand level. The organization was already making use of Gen 1 and 2 reactors, and it was time to use Gen 3 and 4 reactors.

The company successfully managed the transition from 4 to 27 employees. It was a gradual process. The company expanded horizontally at the initial level, and the number of peers working at the same level increased. Thereafter, it expanded vertically, and hierarchies were developed to supervise work.

3. Approach towards Organization Building

The organization has a diverse base of different customer segments, ranging from the consumer segment to the automotive segment. It primarily relied on the pull strategy of creating demand for its products. However, it was implemented keeping in view the nature of different segments that were targeted by the company.