Get instant access to this case solution for only $15

OSSCube Leveraging Social Media Case Solution

Solution Id Length Case Author Case Publisher
1943 554 Words (3 Pages) Anandan Pillai, Ashok Pratap Arora Ivey Publishing : W11253
This solution includes: A Word File A Word File

OSScube is a global open source software development company specializing in development of open source software solutions. It has always used leads in attracting customers. With the change in time, the social media grew very rapidly as the internet traffic grew. This growth on social media appearance was resulted because of dynamic used of these networks. Companies spotted this opportunity and tried to capitalize over this by using these platforms as a marketing and customer targeting tool. OSScube along with SEO tried on many tools like Adsense, Mivia and social networking sites to attract traffic. However, these strategies have not been very successful, so they felt a need to shift from lead developing to branding strategies.

Case Analysis for OSSCube Leveraging Social Media

Branding option was a worth pursuing idea, and it has many benefits than any other marketing strategies. Brands are promises and these promises should be delivered. Moreover, one thing that OSScube should be careful is that, if brand talks about promise, it should be a single promise and whole brand communication should be based on that promise. In other words, brand persona should be unique, and brand should be communicated as per that persona. Here, OSScube should be careful in developing brand persona. They appear to be an open source development company, but, later they shifted their focus on being more of providing consulting services. They should first determine their brand persona, or brand as a single idea, If, OSScube want to be a consulting firm or developing firm. After the development of a single idea, OSScube should focus on marketing of that idea and communicating it.

After the development of brand persona, begins the communication and marketing. There should be different platforms and procedures for marketing of this idea. Firstly, there is an option of bidding against the words that represent the brand persona in search engines to appear on the top.

Get instant access to this case solution for only $15

Get Instant Access to This Case Solution for Only $15

Standard Price


Save $10 on your purchase


Amount to Pay


Different Requirements? Order a Custom Solution

Calculate the Price

Approximately ~ 1 page(s)

Total Price


Get More Out of This

Our essay writing services are the best in the world. If you are in search of a professional essay writer, place your order on our website.

Essay Writing Service
whatsapp chat icon

Hi there !

We are here to help. Chat with us on WhatsApp for any queries.

close icon