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Otis Elevator Accelerating Business Transformation with IT Case Solution

Solution Id Length Case Author Case Publisher
2608 1797 Words (7 Pages) F. Warren McFarlan, Brian J. Delacey Harvard Business School : 305048
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OTIS elevator is a United States-based company that works in the manufacture of elevators, walkways, escalators, and other such pieces of equipment. Every new and emerging company has to face several challenges and trials. The same was the scenario with OTIS Elevator. However, this study helped to figure out the accelerating business transformation with information technology. In the beginning, like in the 1990s, it was no doubt a very challenging stage for the OTIS elevator, to make out exactly the issues faced by their clients. But later in the 1990s, the scenario was completely different. Technology did not have the same influence as it has today. In a machinery manufacturing company, it has harder to make its clients and gain the trust of the world and convince them with the ongoing discoveries. One major thing that was again the toughest challenge for them of that time was the amalgamation of many different tasks under one efficient data centre.

Following questions are answered in this case study solution

  1. How hard do you think installing Otis line was in 1990? (Be sure to look at the enclosed Organization Chart). 

  2. The IT tools being used by Otis in 2004 are simply - databases, workflow software, Intranets and Extranets, email - but the benefits appear to be extraordinary. How can this be? 

  3. An Otis manager states in the case that "To achieve continuous transformation, the e*Logistics program makes sure the business process change sticks. At first, business executives saw process improvements from SIP, but after even just a few employees left, benefits fell off and became inconsistent. With the e*Logistics program, best practices from SIP are baked into the organization and institutionalized to achieve that continuous transformation." How do the systems that comprise the e*Logistics program bake in an institutionalized best practice?

Case Analysis for Otis Elevator Accelerating Business Transformation with IT

From 2000 to 2004 it was the golden age of OTIS elevator. The OTIS complementary resources played a vital role in the effective working of databases, workflow software, Intranets and Extranets, email, etc. these tools could not have worked this effectively without the role of the workers and the plans and strategies set up by them. e Logistics deals with the management of all physical flows of an organization that works for selling goods for the online platforms. It is opposed by the logistics setup by the retailers. The sales and installation process are recognized as the pre-eminent practice from the best deals.  

1. How hard do you think installing the OTIS line was in 1990? (Be sure to look at the enclosed Organization Chart). 

The introduction of the OTIS elevator was in 1990. It was growing very rapidly with a very strong customer base. Introducing the world to a new idea is never easy. Even the people do not invest in things that do not seem profitable to them but still there are people to prioritize their skills and innovations and gradually proof the world that their discovery was worth investing in. The scenario of the OTIS elevator is not different from this entirety. OTIS elevator is a United States-based company that works in the manufacture of elevators, walkways, escalators, and other such pieces of equipment. Every new and emerging company has to face several challenges and trials. The same was the scenario with OTIS Elevator. However, this study helped to figure out the accelerating business transformation with information technology. OTIS elevator faced difficulties in its earliest times but later it proved to the world to be one of the leading walkway manufacturing companies. 

With every passing day, the world is getting more and more dependent on technology and this fact is universally accepted that today science has reached its peak of success and has left nothing impossible. There is hardly anything that seems unapproachable today due to the discoveries of science and we see this evolution arose and took place just a few years back, within a decade. But later in the 1990s, the scenario was completely different. Technology did not have the same influence as it has today. In a machinery manufacturing company, it has harder to make its clients and gain the trust of the world and convince them with the ongoing discoveries. However, the OTIS elevator has been outshining in this aspect. Every new and emerging company has to face several challenges and trials. The same was the scenario with OTIS Elevator. 

OTIS line system has gone through several changes based on the relation of the company with its customers, they used to figure out their problems and solve them immediately. In the beginning, like in the 1990s, it was no doubt a very challenging stage for the OTIS elevator, to make out exactly the issues faced by their clients.

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