Get instant access to this case solution for only $9

Pricing PatientPing Case Solution

Solution Id Length Case Author Case Publisher
2229 369 Words (3 Pages) Frank V. Cespedes, Julia Kelley, Amram Migdal Harvard Business School : 818017
This solution includes: A Word File A Word File

In the new normal environment, PatientPing’s services have become more valuable as PatientPing would help in tracking the situation of most critical covid-19 patients in real-time. It would help hospitals, SNFs, and Care Givers prepare for any emergency situations. However, the sales process of PatientPing has to be transformed to adapt to the new normal.

Following questions are answered in this case study solution:

  1. How to optimize sales process and sales team for new customer acquisition in “new normal” environment? 

  2. How to improve pricing structure to accelerate expansion? 

  3. What should the pricing strategy for existing customers, based on example of “care givers”?

Case Study Questions Answers

Previously, the sales process included multiple physical meetings with the contact person and decision-maker, which is not possible in the current times. To adapt to the changing times, PatientPing has to shift its sales pitch and meeting to the virtual mode whereby it can also design a video to show the use and utility of PatientPing to potential clients. 

2. How to improve pricing structure to accelerate expansion? 

The ideal pricing structure for PatientPing in the current situation is a mixture of Per User and Per Feature pricing structures. By combining these two pricing elements in its pricing structure, PatientPing will be ideal as it will not overload the system and the clients would not limit the pings to critical patients only, thus saving lives that could be in potential danger.

Get instant access to this case solution for only $9

Get Instant Access to This Case Solution for Only $9

Standard Price


Save $16 on your purchase


Amount to Pay


Different Requirements? Order a Custom Solution

Calculate the Price

Approximately ~ 1 page(s)

Total Price


Get More Out of This

Our essay writing services are the best in the world. If you are in search of a professional essay writer, place your order on our website.

Essay Writing Service
whatsapp chat icon

Hi there !

We are here to help. Chat with us on WhatsApp for any queries.

close icon