Get instant access to this case solution for only $15

Uniqlo ReExamining American Expansion Case Solution

Solution Id Length Case Author Case Publisher
2848 1513 Words (8 Pages) Derek Lehmberg Ivey Publishing : 9B18M067
This solution includes: A Word File A Word File

The "Re-Examining American Expansion" case study highlights the difficulties the Japanese brand Uniqlo faced while establishing its foot in the US market. The brand succeeded early in the US market due to a few solid selections of reasonably priced clothing and high and desirable quality. However, with its early success came a few challenges, such as fierce competition, brand uniqueness, and cultural disparities. Such challenges triggered the company to modify its strategy so as a company they can be aligned with the interests and requirements of the American consumer and can create a healthy competition with rivals like Gap and Zara. Building brand awareness, localizing products, creating strategic collaborations, creating an online presence, and emphasizing sustainability are crucial aspects to consider. Such factors highlighted the challenges while going for global expansion and the need to tailor strategies in other markets according to their culture, requirements, consumer preferences, taste, and market dynamics.

Following questions are answered in this case study solution

  1. What made Uniqlo successful in Japan, in other words what are their Determinants of National Advantage?

  2. Which of the four international corporate-level strategies is being utilized by Uniqlo in the US and what are the challenges they are experiencing?

  3. Based on your analysis how should Uniqlo adjust their strategy to be more successful in the US?

Case Analysis for Uniqlo ReExamining American Expansion

1. What made Uniqlo successful in Japan? In other words, what are their Determinants of National Advantage?

Uniqlo was a successful venture in Japan, and many factors contributed to its success and played an advantageous national factor. A few of the contributing determinants that contributed the most to its success in Japan are as follows:

1. Firstly, economic conditions have played a major role in Uniqlo's success. Uniqlo was able to capitalize and take advantage of this by employing a highly skilled workforce that contributed to the production, design, and quality control processes which ensured that only high-quality fabric and pieces of clothing were produced. 

2. Japan also has the benefit of some fine technological infrastructure, providing Japan with an advantage and a competitive edge.

3. The country's emphasis on automation and innovation enabled Uniqlo to benefit from efficient supply chain management, responsive production systems, management, and cutting-edge manufacturing processes.

Moreover, the Japanese products market is known for its high-quality product and consumer demand. Consumers in Japan are known to have an eye and demand for high-quality products, which Uniqlo provided. Hence, by delivering what the Japanese market requires, which is high-quality clothing yet trendy, fashionable, and affordable prices, Uniqlo could tap into their preferences and make a place in the Japanese market of its own.

Last, firm strategy and competition have significantly influenced Uniqlo's success. The company focused on following a core philosophy of "Made for All" to benefit from a mass market rather than relying on a niche market. This strategy allowed Uniqlo to be more efficient. The flexible organizational structure allowed the company to make more swift and quick decision-making to adapt to market requirements and trends.

Additionally, Japan's competitive business environment has fostered a culture of continuous improvement and innovation, encouraging Uniqlo to stay ahead of its rivals and constantly enhance its offerings.

Hence, in conclusion, the success of Uniqlo in Japan can be attributed to multiple factors which contributed to its success and gave it a competitive edge. Factors such as technological infrastructure, skilled labor, sophisticated consumer requirements, and a competitive business edge and environment all these determinants played a crucial role in its success. Uniqlo's ability to leverage these determinants and focus on quality at reasonable pricing and strategic moves has allowed the company to survive in the Japanese market successfully.

2. Which of the four international corporate-level strategies is being utilized by Uniqlo in the US, and what are the challenges they are experiencing?

Get instant access to this case solution for only $15

Get Instant Access to This Case Solution for Only $15

Standard Price


Save $10 on your purchase


Amount to Pay


Different Requirements? Order a Custom Solution

Calculate the Price

Approximately ~ 1 page(s)

Total Price


Get More Out of This

Our essay writing services are the best in the world. If you are in search of a professional essay writer, place your order on our website.

Essay Writing Service
whatsapp chat icon

Hi there !

We are here to help. Chat with us on WhatsApp for any queries.

close icon