Apple Inc in 2010 Case Solution

1. What, historically, have been Apple’s competitive advantages?

Apple launched its iPad on 4th April 2010; before that, its last release was a computer tablet. People had eagerly been waiting for its release since apple's innovations and inventions revolutionized each decade before this apple was always a computer company, but then eventually, it became a non-computer company too. Even amid the financial crisis, apple still prospered and increased its revenue. Apple was in a crisis of facing a major setback as their CEO was not well, and he had to take a break from this. He had to go through major surgery, due to which it was not clear whether he would continue as the CEO of Apple, and people started questioning the future of the company. On April Fool's Day, the first computer was launched by Steve Wozniak and Steve Jobs. Jobs wanted to introduce a computer that would be easily operated by people. Apple earned a lot of profit, and it was record-breaking in history. Apple had to suffer a great deal when IBM launched its computers in the market. Apple responded by introducing the Macintosh; meanwhile, Apple's net income had fallen because of the latest technology and innovation by IBM. By 1990 Apple was the company with the greatest profit worldwide. By 1990 Apple was the company with the greatest profit worldwide. IBM compatible prices dropped compared to mac which now seemed to be overpriced. The journey of Apple from computer to iPhone, MP3 and iPad was surely amazing, and this company will prosper for the next generations. Sculley tried to make computers at low prices to compete with the cheap production of IBM. Sculley was replaced by Michael Spindler. He has announced that Apple would give the license to several companies to make clones of the mac. Apple was the one to introduce the first computer on the market. While it was IBM that was dominating the market but it was winter that was dominating the market. The demand for PC was decreasing continuously, due to which manufacturers were suffering a great loss. The market was getting advanced and modernized over time .pc were replaced by laptops and notebooks, which were in great demand since they were easily portable. Hence Apple's competitive advantages have been very handy in bringing very positive changes to the company, which has helped it to rise and shine over the past years. 

2. Analyze the Personal Computer industry. Are the dynamics favorable or problematic for Apple?