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Carolinas HealthCare System Consumer Analytics Case Solution

Solution Id Length Case Author Case Publisher
2583 2617 Words (10 Pages) John A. Quelch, Margaret Rodriguez Harvard Business School : 515060
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The case study focuses on the Caroline Healthcare System. Several continuous efforts were made by the team to successfully build projects that help CHS in serving its patients with consumer-centric healthcare. A detailed overview of the company has been discussed along with the healthcare industry background. The regulations of HIPAA are also discussed along with Dickson Advanced Analytics (DA2). This was established in 2011 with the idea of giving the best-class healthcare facilities to the patients. Moreover, three main projects are discussed with their main goals and objectives. These projects include Mapping underserved communities, Reducing readmission, and the Advanced Illness Management group. Facts and figures are highlighted regarding each of the pilot projects. The key results are also analysed along with the challenges of adopting any of the projects. The case study also includes the financial performances as well as the strategic focus of CHS that helped in making an appropriate analysis of the company.

Following questions are answered in this case study solution:

Pilot evaluation: You will evaluate the results of the first three pilots DA2 completed (i.e., Mapping Underserved Communities, Reducing Readmission, Advanced Illness Management). The following questions should guide your evaluation:

  1. What was the business objective served by the pilot project?

  2. What were the pilot project’s goals? How well do these goals align with strategic priorities for DA2 & CHS?

  3. What did the pilot actually do? What were the key results of the pilot?

  4. What were the strengths of the pilot in terms of how it was executed?

  5. Did we have any concerns about the execution of the pilot that made us question the validity of the results?

  6. Were there important gaps in the information we received that made our assessment more uncertain?

Recommended next step: You will recommend which pilots Carolinas HealthCare System should be implemented into regular operations (and how), and which, if any, of the pilots CHS should take in a different direction (and what that direction should be). The following questions should guide your recommendation regarding each pilot:

  1. If you thought the pilot should be implemented into the regular operations of CHS, how should that happen?

  2. How hard would it be? What potential pitfalls should we worry about? Would the implementation of the pilot be cost-effective?

  3. If you thought the pilot should not yet be implemented into regular operations, why not, and what should CHS do instead?

Case Study Questions Answers

Pilot evaluation: You will evaluate the results of the first three pilots DA2 completed (i.e., Mapping Underserved Communities, Reducing Readmission, Advanced Illness Management). The following questions should guide your evaluation:

1. What was the business objective served by the pilot project?

CHS has always planned and visioned to develop a project that can help it to determine the data analytics that was integral for the future operations of CHS. In 2011 Dickson Advanced Analytics was launched (DA2) that mainly focused on the outcome of the results. As time passed, predictive risk models were developed under the supervision of DA2. The main purpose of developing such a model was to implement a change in the overall culture of CHS, meaning it should be based on data and evidence. Thus, three main pilot projects were proposed: Mapping underserved communities, Reducing readmissions, and Advanced illness Management. These pilot projects were developed to serve the business purpose to enhance the overall outcomes of the patients. In addition to this, transformative solutions could be given to the individuals so that community health issues can be addressed. 

2. What were the pilot project’s goals? How well do these goals align with strategic priorities for DA2 & CHS?

DA2 launched three pilot projects: Mapping underserved communities, Reducing readmissions, and Advanced illness management. All these projects had different goals. The objective of launching Mapping underserved communities was to make reductions in the emergency departments that were unnecessary. This was done by the identification of areas that were not served by primary care facilities. The project provides clinical data as well as descriptive data so that the best variables could be identified to provide access to primary care. This model also helped to anticipate any demand that arises in the future for the professionals the healthcare. Reducing readmissions launched in 2013 had a goal of helping CHS hospital teams to identify the patients with a high risk. This was done by creating an algorithm that served the purpose of calculating the readmission risk score for a particular patient. Internal data was used by the model that existed in the CHS facilities after which certain demographics and medical variables were shortlisted to make predictions. 

The models hold an accuracy of 79% regarding the patient risk so that they can receive extra medical focus. Advanced illness model was created to help patients that have complex medical conditions. Such patients had and higher risk of readmission to the hospital and thus were offered help from a team of experts so that they were in a position to better understand their health conditions. CHS was constantly looking to develop a project that can determine the data analytics that can be helpful for the operations of CHS’s future. Such key decisions would also make an impact on patient care as well as will be cost-effective in the long run. Therefore, DA2 was launched in 2011. The main goal of this program was to make improvements in the outcomes. CHS and DA2 both had the goal of developing an algorithm that involved consumer data. Considering this, the three pilot projects were developed that were in alignment with the goals of the projects. 

3. What did the pilot do? What were the key results of the pilot?

The pilot projects were focused on covering a variety of conditions based on geographics, medical, and functional capabilities. Mapping underserved communities collect clinical data as well as descriptive data from local primary care that helped in providing facilities to the emergency department (ED). So, the main function performed by this pilot project was to reduce the emergency department by providing access to primary care. When it comes to the primary care facilities many people are underserved and that is why ED become more necessary for them. The key results were that many locations were identified that were not initially targeted and were underserved. 

Reducing readmissions identify the high-risk patients. A model was prepared in such a way that works towards the identification of patients that have a high score in readmission risk. This provides CHS with complete data to make a certain prediction of whether admitted patients need some sort of revisits or not. For making such predictions demographics and medical variables were utilized. The results obtained from the model were segmented based on risk profit and demographic of patients that eventually helped the manager of the patients to make discharge arrangements along with timely and quality medication.

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