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City Developments Limited A Journey In Sustainable Business Development Case Solution

Solution Id Length Case Author Case Publisher
2055 689 Words (4 Pages) Soo Chiat Hwang, Havovi Joshi Singapore Management University : SMU366
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City Development Limited was one of Singapore’s renowned property conglomerates, having developed a large number of luxurious homes, catering to different customer segments in the market. The organization was widely recognized for its sustainable business practices and was honoured with a number of awards. With the rising level of environmental awareness in Singapore and a focus on the promotion of sustainable CSR activities, CDL was faced with a situation of coming up with reasonable strategies as part of its sustainability framework for the upcoming year. It needed to create a culture of sustainability on which it could pride and increase awareness and influence its stakeholders in line with its sustainability vision. 

Following questions are answered in this case study solution

  1. Problem Statement

  2. Analysis

  3. Recommendations

Case Analysis for City Developments Limited A Journey In Sustainable Business Development Case Solution

2. Analysis

Singapore Government has been proactive in promoting sustainable practices as in 2005; it launched a BCA Green Scheme to drive Singapore's construction industry to become more environmentally friendly. This initiative helped in creating awareness among builders, designers, and developers as they worked on the project from the conception stage until the development. Again, there have been initiatives by a number of regulatory bodies like the Monetary Authority of Singapore that emphasize sustainability focus even in reporting matters. 

At CDL, CSR was promoted through a broad stakeholder engagement after accounting for the interests of investors, customers, employees, contractors, suppliers, and the community. Also, it became a member of the Singapore Compact for CSR as well to promote sustainability among the business community.

As part of its CSR strategy, it was the first one to adopt the Green Mark scheme by having its management support the implementation of green design and features in its projects through innovative techniques. It even has a KPI for an innovation practice that has not been adopted by any other company. Also, it produced its own sustainability report to keep a better track of its sustainability initiatives.

Apart from this, CDL would constantly monitor its contractors on sustainability metrics as these contractors were required to submit their EHS performance of worksites on a monthly basis. Also, the organization's project managers would also monitor the projects according to a set benchmark in areas of employee safety, process efficiency, etc.

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