Get instant access to this case solution for only $15
Embracing Digital INGs Journey To A New Way Of Working Part 1 ING Faces Digital Disruption Case Solution
The challenges that the management may face in implementing such transformation may include conflicts between the staff/employees. They are likely to occur as any change within the organization may bring fear and uncertainty along with it; hence, the staff is likely to take out their frustration on one another (Smith, 2018). Furthermore, change requires sacrifices and willingness by all employees to give up the traditional way of working specifically leaders at ING needed to give up the traditional hierarchy, formal meetings, over-engineering, detailed planning in exchange of empowered teams, more autonomy, informal meetings and an innovative approach.
Following questions are answered in this case study solution
What challenges is ING facing?
What new capabilities does addressing these challenges call for?
How well positioned to develop these capabilities is ING?
What type of organization and processes would help?
Will the new organization help ING compete more effectively than the old structure?
What are the main management challenges to implementing such a transformation in any organization?
Is this new way of working appropriate for other firms? What conditions is it best suited to or less suited to? Why?
Leading People & Teams
How do you explain ING’s success in transforming to an Agile organization? What were relevant enablers of the change and key steps in its implementation?
What issues or challenges are not addressed by the new organization? What new difficulties may it create? Why? How would you handle them?
Case Analysis for Embracing Digital INGs Journey To A New Way Of Working Part 1 ING Faces Digital Disruption
1. What challenges is ING facing?
The challenges that ING was facing included low growth market in the Netherlands, which required the company to shift from the grow with the flow approach to the battle of the share minds. Furthermore, changing customer expectations and market trends now required ING to provide the same ease of experience and customization of products as digital companies did. Other challenges included the rise of fintech platforms which directly competed with banks on specific products and gradually took their share away as well as giant tech players such as Google, Apple, Facebook and Amazon were now influencing the way how millennials used online services.
2. What new capabilities does addressing these challenges call for?
The new capabilities required to cope up with these challenges included: the development of an innovative approach, building up synergies with other players and integrating your business with them, a change in the organizational culture, benchmarking other large tech players, a culture of shared thinking and collaborative approach and a bottom-up versus top down management approach along with encouraging employees from all business units to play their role in the organization's success.
3. How well positioned to develop these capabilities is ING?
ING is well positioned to develop these capabilities as it decided to merge with Postbank and build up on their strengths to fully cater to its customers' needs. While Postbank had a large loyal customer base and ING has strength in its business lending and advice related services, the two players ensure that they benefit from each other's strength. The initiative named TANGO – Together Achieving New Growth Opportunities ensured that the transition was done smoothly. Some key components of this initiative included: alignment of business and IT division, specific objectives and timelines, autonomous employees as well as employees were provided with related career opportunities and trainings before they were laid off. Other initiatives included involving the employees to build the Orange Code that’d determine the organization’s culture and values. ING also focused on learning the best practices of giants such as Amazon, Google, Facebook etc.
4. What type of organization and processes would help?
For ING to be successful, it is essential that the organization develops an agile approach where there is not a hierarchical approach or too much paper work involved when it comes to getting ideas approved. Agility at ING meant being flexible and adapting to changes so that customer needs could be met accordingly. It also meant minimizing handovers, bureaucracy and empowering people. It also meant working in teams, collaborating across the department with the objective of solving the client's need. The agile manifesto at ING focused upon altering the processes such as prioritizing individuals and interactions over processes and tools, working products over lengthy documentation etc.
Get instant access to this case solution for only $15
Get Instant Access to This Case Solution for Only $15
Save $10 on your purchase
Different Requirements? Order a Custom Solution
Calculate the Price
Related Case Solutions
- Serious Play At The Make A Wish Foundation Case Solution
- A Pediatric Emergency Department At Lynchburg General Hospital Case Solution
- For The Love Of Laundry Comparing Organizational Forms To Scale A Social Enterprise Case Solution
- UberX & Lyft B Case Solution
- Mate1 Com Digital Dating Dilemma Case Solution
Get More Out of This
Our essay writing services are the best in the world. If you are in search of a professional essay writer, place your order on our website.