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Enfi Textiles Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 2524 | 427 Words (3 Pages) | Eva Jarosova, Joan Winn | North American Case Research Association : NA0121 |
A Word File
The firm started as a family business at a very small scale. In 1991, Jitika, the owner, after the advice of her mother started selling bedsheets and towels from a very small warehouse. With time, the business became profitable and the production was expanded, and in 1993-94, the company’s biggest expansion took place to date. With the company started selling directly to retailers and when the market got more saturated in 1998, the company focused only on selling to corporate customers on a wholesale basis.
Following questions are answered in this case study solution
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What led to creation of the firm and how it has evolved over time?
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What impact changes in competition had? Evaluate Enfi’s strategy and its fit with current competitive environment.
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How does Enfi motivate workers and increase productivity?
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What are the strategic alternatives of this firm? Which one would you recommend and why?
Case Analysis for Enfi Textiles
2. What impact changes in competition had? Evaluate Enfi’s strategy and its fit with current competitive environment.
As big companies started full-fledged productions of home furnishings, using highly automated setup. And items were sold directly through large retail stores. The massive competition from such large companies had forced Enfi to work on its strategy and Enfi started focusing on the hospitality industry which acquired textile products primarily through direct selling. This move was quite successful as the hotels required highly-customized products and special designs, at which Enfi was specializing in.
3. How does Enfi motivate workers and increase productivity?
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