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Lather Rinse Repeat FeedBurners Serial Founding Team Case Solution
FeedBurner was Costolo’s third venture after Burning Door and Spyonit. Both the previous ventures were a success and sold out, but Costolo felt that they did not reach their full potential.
Following questions are answered in this case study solution
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Should Costolo take the Google offer or the C-round of financing from VCs? In answering this question, consider the three previous exits he has had.
Case Analysis for Lather Rinse Repeat FeedBurners Serial Founding Team
During the B-round of financing, Google’s acquisition offer was one of the best he had received among others, but he was skeptical whether it was the right time to exit or not. This skepticism was due to his time at Anderson Consulting. One of his observations included how smaller and close-knitted teams work better and more successfully on projects than the ones in big companies and mega projects. Moreover, he did not want to have any regrets about exiting too early.
When considering if he should have taken the C-round of financing, some factors should be looked upon.
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