Maintaining the Single Samsung Spirit New Challenges in a Changing Environment Case Solution

1. How would you summarize the business strategy?

There is no doubt to say that Samsung is one of the leading business industries in the world. This brand name is not only spread across different regions but also enjoys costumes loyalty and trust. This is what makes the name different from others. The company which was founded in 1938 in South Korea became an increasingly known company in the world and grasp its roots in nearly all parts of the world in just a few decades. The strategy that is used by Samsung is the limited growth strategy. In this type of market, the company focuses on the products that are being manufactured that must need the needs and requirements of the customers and must be according to the desired market. There is more focus, and work is on the desired market. They initially work on coming up with innovative ideas because they think that innovation is the most important aspect in the promotion of any business, and with this aspect, one can rise and shine all over in the world of business. There is also a service provided by Samsung that is Samsung life insurance which ranks as the 14th biggest company in the world. Samsung's main point is the focus on stuff like innovative ideas, and they believe in considering the perspectives of different people around the globe. The limited growth strategy enables Samsung to make its roots more spread in the world of economy. It is never easy to compete with the world that is subjected to such rapid changes in the era of technology; hence they need to keep themselves updated so that they can fulfill all the needs and requirements of the customers because it is the only way to get the loyalty and trust of the customers.   

2. Why type of culture and leadership style is needed to succeed?

Samsung is a company that not only focuses on changing technological factors but also believes that for the growth of any business, an efficient and strong human resource team is required, so they work on both these aspects simultaneously. Culture is a very important aspect of any organization, for it's the culture that makes or breaks the environment of one company. If the work culture is toxic or if there is politics in the organization, then there is seen no innovative ideas coming as a product, and in its place, the company has to suffer all the losses which are not deserved by the organization. The company, which was founded in 1938 in South Korea, became an increasingly known company in the world and grasped its roots in nearly all parts of the world in just a few decades because of the leadership skills and the culture that has been cultivated in the company which makes it increasingly popular among the young generation especially.