Managing Online Reviews on TripAdvisor Case Solution

1. Why has TripAdvisor become a successful source of hotel reviews?

Normally, the main challenge that occurs on social networking sites is relevance and trust. Consumers always consider reviews and recommendations from “people like me”. Moreover, many review sites usually make money through subscription charges, however, in the case of Trip Advisor, the company did not follow the said approach. Also, the company grabbed the opportunity of first-mover advantage and introduced a refined user interface where the general public was able to share their hotel or restaurant experiences which are purely candid, hence are not endorsed or paid. This tactic made the platform more successful and the company allowed users to leave their unbiased reviews instead of those which are paid. This strategy becomes more reliable as compared to traditional strategies such as brochures or advertisements for hotels. Is even observed in a survey that illustrated a case that 72% of people put their faith in online reviews with the assumption that they are not good or overly bad due to the indication of false reviews. As discussed, the company does not charge any fee at least not in the case of the viewer. Visitors are happily welcome to the site to read reviews without paying any fee and could make contrasting assumptions about flight and hotel prices. They earn through page advertising and click banner strategy where the bonus is earned by the company through good deals especially when the user clicks on the banner to consider the specific hotel. Conclusively a continuous evolution, refinement of the user interface, and candid reviews of users made it a popular and successful platform where users can easily get the inside track of hotels from genuine reviews at no cost.

2. How can TripAdvisor improve its product for consumers? 

Suggestions to Improve the Services