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Neiman Marcus A Case Solution

Solution Id Length Case Author Case Publisher
1699 326 Words (2 Pages) V. Kasturi Rangan, Marie Bell Harvard Business School : 599098
This solution includes: A Word File A Word File and An Excel File An Excel File

Over the last ten years, the revenue from sale of precious jewelry has grown from $30 Million to $100Million and the sale of designer jewelry has grown from $ 25 Million to $75 Million which means the launch of Galleries will open a thick stream of income for Neiman Marcus with the local jeweler being the only competitors.


Case Analysis for Neiman Marcus A

The spending over the retail trade has also been rising which reflects increasing consumer purchasing trends being 2,445,296 Million $ in 1997. With these figures and trends, Galleries concept stores must produce revenue of $60 Million to $90 Million to achieve the targeted 15% return on capital required.

2. Using an existing structure which houses a number of other products for a variety of customers to estimate the number of sales for a particular category of product dose not seems to be a good idea as the Galleries Stores are being designed to offer precious jewelry, designer jewelry as well as decorative giftware. The aim is to enhance the brand position in the market by introducing the brand extensions.

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