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Loganville Window Treatments Case Solution

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Loganville Window Treatments had, over the past years, maintained its market position by producing 30 different variations in the United States for interior window shutters that they then sold to decoration centers in the United States and Canada. However, the recent effects of globalization meant that China offered far cheaper alternatives due to their lower labor costs. As a result, the executives of the company saw their only solution to be a complete change to their business model, choosing to focus on customer service and complete customizability of their products, justifying a higher price point and targeting a slightly different market niche.

Following questions are answered in this case study solution

  1. Executive Summary

  2. General Analysis and Comments

  3. Case Questions: 

  • Provide a five-sentence summary for the case (the company and the problem it faces)

  • The case is related to five of the chapters we studied in this course:

    i. Provide a detailed explanation to show how it is most related to two chapters

    ii. Provide a less detailed explanation to show how it is also related (but in a lower degree) to three more chapters

  • Provide a concise analysis of the problem faced by LWT and the solution proposed by its president

  • Propose a better alternative solution(s) applying the concepts studied in this course

Case Analysis for Loganville Window Treatments Case Solution

2. General Analysis and Comments

Loganville Window Treatments believed that a process re-engineering was the most appropriate solution to the problem presented. One may only assume that they believed very strongly that any form of process improvements or capacity expansions would not be enough to benefit from possible economies of scale that would be enough to decrease the costs and their subsequent price enough to compete with Chinese alternatives. However, such a risky decision has the chance to backfire, particularly since the company has no actual experience dealing with the end customers in their history, which, in itself, would require substantial investment.

3. Case Questions

1. Provide a five-sentence summary for the case (the company and the problem it faces)

Loganville Window Treatments is a manufacturing organization that sells batches of interior shutters to decorating centers (external customers such as retailers) in the US and Canada. This company had been facing problems competing with the cheaper alternate products from China, given their lower labor costs. This, coupled with their lack of consumer insights, meant the organization was forced to re-engineer the production process, focusing more on customer specification and customization.

2. The case is related to five of the chapters we studied in this course:
i. Provide a detailed explanation to show how it is most related to two chapters

This case is most closely related to the first two chapters. This is because of the quality of relevance, and quantity of topics from these chapters that pertain to the case far outweigh the others. Chapter 1 contains mentions of core competencies, competitive priorities, order winners and the possible disadvantages of global competition, all of which relate to the case company. Chapter 2, meanwhile, relates to the case by mentioning customer contact and customization, process divergence, movement from a batch process to job process, movement from assemble-to-order strategy (mass customization) to make-to-order strategy, customer involvement, process re-engineering, service blueprint and benchmarking.

ii. Provide a less detailed explanation to show how it is also related (but in a lower degree) to three more chapters 

While less related to the case, there are quite a lot of similarities between the case and the other three chapters. Chapter 3 discusses Total Quality Management, in particular, its customer focus, as per the company's new strategy, as well as about variations in production. Chapter 4 links to the case at hand by mentioning a systematic approach to long-term capacity decisions- namely the development of alternatives as was done by Loganville Window Treatments. Chapter 5, meanwhile, discusses constraints and bottlenecks, which the companies would most likely have faced, due to which they had not been able to compete with China's lower costs and were forced to change their overall strategy and competitive advantage.

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