Pixim A August 2001 Case Solution

Moreover, the lack of coordination and integration between the different silos of the components of the product will make the production of digital cameras difficult. Furthermore, this would also have been made difficult with the unstructured planning process. In contrast, with the company's initiative to invest more in R&D, and manage its capital needs through outsourcing as well as alternative funding possibilities, coupled with its technological and innovative capabilities, it is more realistic to develop a focus on the security cameras market.

The focus on security cameras will target a niche category in the overall market. This will be advantageous for the company and will support its growth and prosperity through developing a strong and a loyal customer base.