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Pixim A August 2001 Case Solution

Solution Id Length Case Author Case Publisher
1623 324 Words (2 Pages) Robert Burgelman, Cara McVie Stanford Business School : SM118A
This solution includes: A Word File A Word File

Pixim should choose to enter the security cameras market. The company will need VGA and PAL/NTSC for the production of the security cameras, which will also require a dynamic range. The security camera market is suggested based on the internal strengths possessed by the company. This includes the technological and innovative capabilities.

Case Analysis for Pixim A August 2001 Case Solution

Moreover, the lack of coordination and integration between the different silos of the components of the product will make the production of digital cameras difficult. Furthermore, this would also have been made difficult with the unstructured planning process. In contrast, with the company's initiative to invest more in R&D, and manage its capital needs through outsourcing as well as alternative funding possibilities, coupled with its technological and innovative capabilities, it is more realistic to develop a focus on the security cameras market.

The focus on security cameras will target a niche category in the overall market. This will be advantageous for the company and will support its growth and prosperity through developing a strong and a loyal customer base.

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