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ReMarkable E Writing The Future Case Solution

Solution Id Length Case Author Case Publisher
2181 1043 Words (4 Pages) Elie Ofek, Curtis Hsu Harvard Business School : 517018
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As a creative professional, this device can help make numerous sketches about different ideas that can come regarding brands. This can provide me with a clear picture, and my ideas can also get connected to the technological devices that may be used at work. This would help in making storage of all the work done in an organized manner, and also work can be performed with the same gadget.

Professional work can also be made easy by this device. This device provides a suitable alternative to the huge pile of papers that are used for different official tasks. This would help in creating a cleaner environment in the workplace, and jotted information on the device can also be saved inappropriate files.

Following questions are answered in this case study solution:

  1. Put yourself in the shoes of a representative customer of each of the three segments described in the case. Think about how this new device will help make your life easier.

  2. Would you recommend reMarkable to go broad and try to target all three segments? Why?

  3. What segment would you recommend reMarkabel should targeted first? Why? 

  4. As a retailer, would you be excited to carry and sell this device? Which segment would you prefer to sell it to?

  5. The company is in need of raising money to produce a minimum batch of units. Which product and marketing approach will most likely get investors interested in funding the startup?

  6. Would you invest in this company? What would you recommend Mr. Wanberg to do if you were part of his advisory board?

Case Study Questions Answers

Students can also benefit from the device as they can use it for their respective educational tasks. Teenage students particularly rely on tablets for doing their different work. The device can considerably improve their visual experience, which can be a healthy option for them.

2. Would you recommend reMarkable to go broad and try to target all three segments? Why?

It would be a highly differentiated and unique product in the market, provided the features it has to offer to the customers. The quality of the product can be ascertained from the fact that senior E Ink’s professionals were surprised by the product. The product is not only safe but also offers convenience and speed to the customers. The beneficial features of the product are very much likely to be of great use to various target segments like professionals, creative people, and students. However, it would not be a suitable option to target all three segments upon launch. The minimum viable product should be targeted to one or at most two segments, as it would not be possible to offer all the beneficial features that interest these segments. Therefore, the minimum viable product should provide optimal satisfaction to one segment. Later on, different versions of the product can be developed to cater to the needs and preferences of the other segments.

3. What segment would you recommend reMarkabel should targeted first? Why? 

It is recommended that the professionals represent the right target segment which should be focused on when launching the product. Professionals represent five million people, which seems an attractive market segment, as they can also afford the high-priced products, and so the initial price of the product can be kept high. Although students comprise the largest segments, they are not much likely to afford the product at such a high price. Creative professionals can afford such a product, but they are not in high numbers. Therefore, there is limited profit potential in this particular segment. Initially, professionals can be targeted. Upon the successful response following the product launch, the product can be actively promoted on digital media. In this manner, other target segments can be targeted, capitalizing on the success of the initial product launch.

4. As a retailer, would you be excited to carry and sell this device? Which segment would you prefer to sell it to?

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