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Southwest Airlines A Case Solution

Solution Id Length Case Author Case Publisher
2319 346 Words (3 Pages) Charles A. O'Reilly, Jeffrey Pfeffer Stanford Graduate School of Business : HR1A
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To survive in such a competitive era, several service firms provide their services by incorporating some innovative strategies that influence people, customers, and products. Such measures help service firms in differentiating their services and products from their competitors. 

Case Study Questions Answers

Southwest Airlines have also adopted certain strategies which helped them in constructing an effective and successful model in the airline industry. The strategies of Southwest Airlines put its employees on priority over customers, and this, in turn, served all customers in a much better way. Southwest Airlines is responsible for operating almost 400 Boeing 737 aircraft in the 59 states of America. Southwest Airlines have also worked on such projects that have made it out-stand among the others. For example, the operating cost structure of Southwest Airlines is the lowest as well as, the fares offered by this service firm are the simplest. These changes in the strategies have resulted in overall best customer service records. Furthermore, the different yet effective changes made by Southwest Airlines have made it into one of few service firms that have no layoffs in its records referenced to slump traveling due to slow/ weak economy.

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