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Starbucks Delivering Customer Service Case Solution

Solution Id Length Case Author Case Publisher
1821 716 Words (5 Pages) Youngme Moon, John A. Quelch Harvard Business School : 504016
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Starbucks, an American coffee company, is the world’s leading green retailer. Under ‘Shared Planet Initiatives’, the company has launched 1600+ LEED-certified stores, distributed 31m climate resilient trees to farmers, and made 99% and 95% of its coffee and tea sustainable. It has also given out low-interest financing to farming families. Through these initiatives, it has positively impacted the environment by reducing its carbon footprint and plastic usage. These initiatives have helped it take the lead position in the market, as it has an excellent environmental track record.  

Following questions are answered in this case study solution

  1. Executive Summary

  2. Introduction 

  3. Shared Planet Initiatives 

  4. Impact 

  5. Conclusion 

Case Analysis for Starbucks Delivering Customer Service Case Solution

2. Introduction 

Starbucks coffee is an American coffee company and coffeehouse chain. The company was founded in Seattle, Washington, in 1971. Starbucks is heavily involved in sustainable activities through its ‘Shared Plant Initiatives’, and is now the world’s largest green retailer. The first part of this report talks about the initiatives that Starbucks has taken under its ‘Shared Planet Initiatives’ program, and the company’s environmental record to better understand how it has devised its environmental strategy. The second part outlines the impact that the company has created through its green initiatives to understand the significance placed by Starbucks on working towards an eco-friendly environment. 

3. Shared Planet Initiatives 

Starbucks has a vision of producing sustainable coffee that is served sustainably, and has launched a number of Shared Planet Initiatives to achieve its long-term vision. Starbucks encourages sustainable supply of coffee. It has invested in climate-resilient coffee tree varieties, and is also providing access to low-interest financing through the Global Farmer Fund (Atzori, et al., 2018). It has also launched the ‘Next Gen Cup Challenge’, whereby it aims to eliminate use of 1 billion single-use plastic straws. This is because plastic also adversely affects the animals and the sea life. The company has also launched LEED-certified stores around the world. Up to now, Starbucks has committed more than USD 140 million in renewable energy development to power their stores, considering the rise in the global warming and increase in the level of the pollution (Neilson & Pritchard, 2007). The company is also working to support women and families in coffee and tea growing communities through Starbucks Foundation origin Grants focused on income-generating activities to diversify their income and improve their living standards. Hence, it can be considered as an attempt by Starbucks to give back to the community. 

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