Sydney IVF Stem Cell Research Case Solution

1. Describe Sydney IVF’s business strategy: What are the main goals? Who is the primary customer? What drives innovation?

Due to hospitals' restricted ability to accommodate extra patients for the vitro fertilization treatment, Sydney IVF's business concept and model were developed. The core goal of IVF is to be the finest lab-based fertility provider, which is characterized by two key criteria:

IVF's first goal is to excel in scientifically based technological expertise, which will inevitably lead to the necessary research-based and trendsetting inventions. By doing research, Sydney IVF clearly aimed to advance the methods and equipment used in fertilization. For instance, their business model was molded by the initial creation of a portable incubator for the growth of embryos. 

Second, the doctor's interactions with his or her patients should be open and sincere. An organized and thorough description of the business processes with distinct roles and responsibilities is an essential part of the business model in addition to the two primary criteria, example, a reasonable business administration structure and an organizational survey team. Sydney IVF seeks to expand domestically in Australia and also internationally, mostly through partnerships and joint ventures.

Making IVF an accessible option was the primary goal of the Sydney IVF firm. Using an outpatient method, doctors might provide their treatments in clinics rather than hospitals. Due to this need, Australian clinics run by doctors have become their main clientele. -The product was primarily targeted toward patients who wanted IVF therapy, but since patients couldn't directly request an IVF process, the doctors who could offer the treatment to patients in their neighborhood clinics became the main clientele. -By 2008, IVF controlled 37% of the market in the state of South Wales and ran 2 interstate clinics in addition to 6 full-time and 5 part-time clinics. These independent physicians were seen as essential to the operation. They examined the three ways in which they could benefit them.