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The Clorox Company Leveraging Green for Growth Case Solution
The colorx company has three sustainable brands - Brita, Burt's Bees and Green Works. The company needs to decide on the marketing strategies for future activities for these brands. While all three are sustainable brand sunder the colorx company, each has progressed differently over the past three years and presents different opportunities and challenges for the future. The case also focused on understanding the need for a sustainable brand for positively influencing a company's CSR strategies and activities, along with the influence and implications the sustainable brands may have on the mainstream brands of a company. In this case, this would include Clorox Bleach, 409, and Hidden Valley for Colorx company. The case focuses on future strategies, with an emphasis on marketing strategies and activities of the brand in light of the aggressive financial targets and goals that it has set for 2013. The case presents an opportunity to assess if companies should focus on sustainability trends compared to core brands that offer higher sales, and promise higher profits and revenue.
Following questions are answered in this case study solution
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Develop a marketing plan for each of the three sustainable brands going forward. Which are you most optimistic about heading into 2011?
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What are the implications of building the three sustainable brands for Clorox existing brands? For the company as a whole?
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Should Clorox continue trying to leverage “green” for growth?
Case Analysis for The Clorox Company Leveraging Green for Growth
1. Develop a marketing plan for each of the three sustainable brands going forward. Which are you most optimistic about heading into 2011?
Brita |
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Analysis |
Issues and Strategies |
Executional plans |
Brand vision |
Marketing issues
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Advertising
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Target audience |
Strategies
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BTL
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Drivers
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Goals
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Social media:
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Risks
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Opportunities
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Burt’s Bees |
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Analysis |
Issues and Strategies |
Executional plans |
Brand vision |
Marketing issues
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Advertising
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Target audience
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Strategies
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Retail
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