Cirque Du Soleil Case Solution

1. Can you identify the strategy life cycle stages that the company has been through?

The strategy life cycle of the company has been divided into three stages i.e. mission, plan and process. The mission of Cirque is to provide a mix of arts, entertainment and circus to the customers. To fulfil this mission, the company has always planned its strategic and operational activities accordingly. For example: through various types of tours, it has now expanded to more than five continents through a diverse variety of shows. The process of Cirque is based on various techniques to achieve customer satisfaction. For example high quality, dreamlike themes and original concept attract people's attention.

There are various permanent and touring shows that form the major foundation of life cycle strategy. Thus, the mission has been achieved through planning expansion strategies and the process used for this expansion has been touring of new regions and introducing new shows.