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Conquering America Can Peugeot Stage A Successful Return To The Us Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 2411 | 391 Words (3 Pages) | Arnaud Chevallier, Omar Achment, Lionel Girard, Shekhar Kanabar, Niels Kohler, Sebastian Schnorf | IMD : IMD-7-2221 |
A Word File
It can be ascertained that the company can help develop competitive e advantage in the longer run, considering the innovative initiatives by the company to re-enter the US market with a fresh mindset and approach.
Following questions are answered in this case study solution
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Analysis & Conclusion
Case Analysis for Conquering America Can Peugeot Stage A Successful Return To The Us
The case study can be looked from the perspective of VRIO analysis in the context of FSA Peugeot entering US market.
Valuable
The PSA Peugeot was targeting customer segments with a futuristic approach to business. The free2move distribution model enabled PSA to develop one of the largest car sharing fleets in the country. Moreover, this allowed the business to find a cost effective way to distribute the product. This can be a valuable aspect for the business, provided that the brand is able to develop a suitable brand image in the context of the usability of the product. The innovative network provided market intelligence that could further prove valuable for business in near future.
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