Disneys Fight To Keep Mickey Case Solution

The gross revenue may further be discounted back to 8 years in 2015 to determine the existing value of the net benefit generated from the extension of the copyright. Resultantly, the remainder should be higher than the final value of the copyright extension. 

2. To make attempts to avoid Micky Mouse going into the public domain and remain in the house, Disney indulges in lobbying congress and trading campaign contributions for legislative support which cost million to Disney. The cost of lobbying may include a contribution to political campaigns including co-sponsoring of the CTEA. During 1997-2015, Disney had spent the US $87.6 Million. In recent times, the cost of lobbying was the US $3.67 Million. The cost of extension of copyrights includes the cost of lobbying. In the case where Disney would not fight the idea of setting Micky Mouse free, it may not incur this cost on account of lobbying rather the same may be directed towards the creation of additional creative content. The cost of lobbying may not be sizeable as compared to the net benefit of extension of the copyright. 

3. To avoid reporting lobbying costs in the expenditure table, Disney may take services and offer executive positions to former political and civil leaders. For example, in 1995, Disney added Former Senate Majority Leader George Mitchell to its board of directors who had well-established connections in the congress other legislators.