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House of Tata Acquiring a Global Footprint Case Solution
The case focuses on the narrative of the process of internationalization, and its subsequent challenges and opportunities as faced by the Tata group. The Tata group is India's leading business group and conglomerate with business operations in multiple sectors. The operating companies within the Tata group have aggressively expanded and pursued internationalization since 2000. The internationalization process and building of international businesses had largely been done through acquisitions. After detailing the globalization and internationalization rationales, and processes adopted by multiple businesses within the Tata group, the case prompts students to consider and discuss the acquisitions of land rover and jaguar – owned by ford. The case has highlighted the pits of internationalization the company had previously faced in its other operating businesses and also shed light on the risks and the benefits it would gain from acquiring the global brands. Students are to discuss and debate if the acquisitions would be suitable and a wise decision for the group or not- based on evidence from the case.
Following questions are answered in this case study solution:
What businesses is House of Tata in? How do these businesses create (or fail to create) additional value in combination with each other?
What is your assessment of the globalization strategies of the Tata Group operating companies, particularly Indian Hotels, Tata Tea, and Tata Steel?
What is your assessment of the role of the Tata Group center in globalization?
Should Tata Motors bid for Ford’s Land Rover and Jaguar units as part of its globalization efforts? What are the pros and cons?
Case Study Questions Answers
1. What businesses is the House of Tata in? How do these businesses create (or fail to create) additional value in combination with each other?
The house of Tata is an Indian multinational conglomerate which is headquartered in Mumbai. The business group has sprouted a number of different companies in different sectors – an astounding 300 in 1991. The sectors in which the House of Tata has businesses include:
Information systems and communication
Businesses under the house include, for example, Tata Motors, Tata steel, Tata tea, Tata consultancy and management services, titan and Indian hotels. These businesses were carried through multiple operating companies under the business brand name.
These businesses were previously independent and entrepreneurial in their expansion - and did so without any leadership planning or consideration and collaboration with the businesses in the group. As a result of this mismanagement, many of the companies under the Tata house failed.
However, under the leadership of ratan Tata, these businesses and companies were consolidated. Moreover, ratan Tata also focused on creating a unified, central corporate brand and highlighting its importance with respect to quality assurance and service guarantee. Moreover, ratan Tata also used various organizational adhesives, which ensured that the businesses continued to create value in combination with other businesses. These included, for example, creating brand equity schemes, an s well as creating centralized management bodies – which oversaw the operations of the operating companies.
The creation of centralized management bodies enabled the Tata house to interconnect their operating companies and businesses as well – so that one business could, for example, benefit from the distribution logistics of the other. Value was thus created by unifying the operating companies and businesses under the umbrella brand of Tata and allowing swift communication between them through centralized management bodies. In this manner, the operating companies and businesses were joined operationally as well as strategically through the overarching strategy of the group under which they were operating. Value was thus created when the businesses and companies under the Tata brand worked jointly and shared resources with each other. However, when the companies operated independently, as was hinted in the case, they often fail failure and lapsed.
2. What is your assessment of the globalization strategies of the Tata Group operating companies, particularly Indian Hotels, Tata Tea, and Tata Steel?
The Tata groups have been avid supporters of globalization and have invested in the expansion of their businesses in foreign markets as well. The company has faced success in its efforts of globalization and has earned being multinational in their operations and businesses as well. Internationalization through different means and tools has allowed the group and its operating companies to benefit from the benefits of globalization –such as the integration of value chains with partnering companies within the group.
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