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Lovepop Case Solution
Rose and Wise should accept Techstars offer in order to truly accelerate their business and bring it to scale. The rationale of choosing this offer is the strong brand name of the accelerator, along with the exposure to investors.
Case Analysis for Lovepop
Having the approval of a company like TechStars ensured that Lovepop can get a large amount of funding, along with accelerated growth of the business. Although the shares of the business will be diluted due to the 6% equity required by Techstars, Rose and Wise will have a lot of opportunities to scale the business and reap in a high amount of revenue and profits. The companies that participate in Techstars’ program have a high survival rate and the Techstars team had also promised to help Lovepop in closing a seed round of $300,000 even before the start of the accelerator program.
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