Museum Of Fine Arts Boston Fleet Financial Group Sponsorship Of Monet In The 20th Century Case Solution

The museum of fine arts is faced with many problems related to its management as well as the marketing of its latest Monet exhibition. That being said, currently the museum has three main problems at its disposal. At first, the management of the museum is in substantial need to elevate its membership base. Secondly, the museum is worried about member loyalty. Besides increasing the membership base, the management of the museum is worried about building a strong membership loyalty. This is mainly because of the reason that every new event, overall renewal of membership is on a decline. Lastly, the management was worried about the having secured its financial position.

2. Recommendations

Firstly to increase the member base of the museum, it is recommended to the management of the museum to increase its marketing campaign and enhance the awareness among the people of arts. This can be done via emails in today’s digitally advanced era. Email is a strong tool to reach a large number of an audience at lowest possible cost. In addition to that, The Museum of Fine Arts must employ newsletters to its current members on a monthly basis. This will reinforce the museum’s activities and upcoming events to its audience. In addition to that the management needs to carefully segment the target audience. Instead of targeting people from all walks of life, the management of the museum must focus more on the people who understand the work of art and possess the appropriate taste.