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NFL UK Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 1685 | 307 Words (2 Pages) | Elie Ofek, David B. Godes, Peter Wickersham | Harvard Business School : 510105 |
A Word File
There are the number of markets outside UK that are attractive markets for NFL like Australia, Puerto Rico, Canada and Brazil. These are attractive sites because of their accelerating economy, young and enthusiastic population and love for sports. Brazil is one of the fastest growing economies in the world.
Following questions are answered in this case study solution
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Which course of action would you recommend to the NFL commissioner for the next five years?
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Do other markets outside the UK seem attractive? How should the NFL prioritize its international operations?
Case Analysis for NFL UK
1. Which course of action would you recommend to the NFL commissioner for the next five years?
In the next five years, NFL commissioner should focus on building the international fan base by using advance technology and digital media. When going global, NFL will have to face challenges from the local competitors and cultural barriers. It will have to make a USP that would stand against soccer in European countries. NFL should use creative tactics to generate interest in fans across borders like customized media campaigns, the appearance of famous players and teams in events, use of PR and Publicity tactics. NFL should use its films to increase awareness about the game.
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