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Prime Micro Inc Case Solution

Solution Id Length Case Author Case Publisher
1837 1474 Words (7 Pages) Kenneth Eades, Jay Thaker Darden School of Business : UV5665
This solution includes: A Word File A Word File and An Excel File An Excel File

This case is basically, about the decision which South Bank (SB) needs to make. South Bank was trying to become Prime Micro Inc. agent since many years, but was unable to succeed. Now the ball is in the court of South Bank, but conditions have changed significantly. Debt to equity of Prime Micro Inc. has changed and has gone to the highest level. 

Despite this fact, Prime Micro Inc. wants an overdraft limit of around USD 120 million. Risk of South Bank will reduce, as it will earn fee income and will arrange a syndicate of around 10-12 banks, providing funds amounting to USD 10 million to USD 20 million. SB has to provide USD 50 million as the initial outlay as mentioned in the deal.

Following questions are answered in this case study solution

  1. Credit Risk

  2. Market Risk

  3. Technology Risks

  4. Liquidity Risk

  5. Political Risk

  6. Other Risks

  7. Conclusion


Case Analysis for Prime Micro Inc Case Solution

After knowing the outline of the deal, we need to do a thorough financial analysis of the firm. At the beginning of the analysis, we need to estimate returns through projected free cash flows. After commenting on return, we will discuss risks of the firm which include technological risk, credit risk etc. Cash flow projections attached in Exhibit 2 of the case shows sales growth is assumed to be increasing at 15% each year. 

It is very hard to be optimistic for future four years, after seeing the dot com bubble burst. Secondly in a rapidly changing technological environment, it is very much difficult to achieve double digit growth figures. Historically, Prime Micro Inc. is growing at good growth rate and its recent acquisitions are a good sign for growth. It is not wrong to say that the technology Industry is highly unpredictable.

1. Credit Risk

Prime Micro Inc. is highly leveraged firm and its capital structure consist of 88% debt. In this situation, further leverage will increase credit risk and risk of owners will decrease. As adapted from Modigliani-Miller theorem rise in debt will increase cost of debt (kd) and hence will increase cost of capital (kc). This will not allow South Bank to provide funds at lower costs as prescribed in the agreement by Prime Micro Inc. 

If we dig into expected capital expenditure, it is expected to increase. Cash flow from investing activities is currently negative, suggesting that Prime Micro Inc. is a growing company. This investment is also expected to bear fruits, as soon as dual core processors are launched in the market. All of these prospective quantitative facts will result in higher returns; obviously higher risks are also attached. Past products have been successful, and cost leadership is the strategy followed by Prime Micro Inc.

Copying the past product launch, we will see that future launches have a higher probability of success. We should note here, that during past launches; product of Intel was actually reversed engineered. At the moment, Prime Micro Inc. is launching an entirely new “dual core processors” series, which has more risk of failure attached. 






Long term debt / equity





Analyzing the situation further we come to know, that in projected financials actually gearing ratio is decreasing sharply to 0.76. Interest coverage ratio is expected to increase slightly to 2.5 times. These projections are indicating that the current position of Prime Micro Inc. is very strong. Risk attached to the differentiation strategy are expected to decrease in the near future, and capital structure will change drastically, lowering gearing ratio to more than 10%, leading it to be around 76%.

2. Market Risk

Price of Prime Micro Inc. is currently undervalued. Analysis provided in the case suggests that price of Prime Micro Inc. was expected to be around USD 20 per share, but after the bust, it was trading at USD 4.05. Decline in prices is also considered to be reflecting investor sentiment. After this bust, shares of Prime Micro Inc. have been delisted. 

As an agent bank will not be exposed to Market risk, because it will only provide leverage through overdraft lending. However, it can be counter argued, that how will more equity be generated, or how will Prime Micro Inc. reduce its gearing ratio. These questions are critical, because loan pay off exposes stock holder to increased level of risks.

3. Technology Risks

Technology itself is a very risky business, as argued before; new technology has a lot of risks attached to it. This phenomenon can be further explained by recalling the failed products. These failed products have heavy cost of research and development attached to it. Everyday hundreds of mobile phones are launched; only few of them succeed. 

Similarly, operating system, Windows XP succeeded in generating more revenues than Windows Vista; Symbian technology is now obsolete. Similarly, Prime Micro Inc. spider processor can face such issues. Furthermore, if Prime Micro Inc. is not successful in attaining product patent, its new series will easily be imitated. The success of processor also will make Prime Micro Inc. attractive for acquisition by competitors like Intel.

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