Salesforce Com Case Solution

Salesforce, therefore provided customers with a distinct experience as they could access the CRM applications from anywhere through their device and constantly monitor and improve their customer engagement endeavours. Also, it allowed for easy maintenance of the software as the service provider would manage it centrally. Moving on, Salesforce also ensured that it provided its customers with a cost-effective CRM solution as it helped in eliminating the costs for acquiring software licenses and provided the customers with a simplified subscriber-based model.  

Lastly, it helped in allowing the customers, which are mainly the businesses, to focus on strategic decisions rather than lower value generation activities.  The user-friendly nature of the application would, therefore, allow the users to effectively manage their customer relations. 

2. Position Salesforce.com on a Price-Performance curve. Please show its position relative to other competitors. Support your positioning with an analysis using outcomes, core competencies, and competitor positioning.

From the graph, it can be seen that Salesforce falls to the right of the Price Performance curve, indicating that the business is a winner in the sector. Sales Force was quick to realize the challenges faced by the users when it came to the implementation of CRM software and hence established an entirely online platform to facilitate customers in implementing the new CRM solution which played a huge role in driving business sales and profitability. Hence, Sales Force falls in the category of customer intimacy as it aligned its product offering with that of customer expectations. Net Suite, on the other hand, can be considered a loser, as it is priced higher and performs low relative to SAP and Oracle, which are mainly implemented in large companies with complex structures and focus on operational excellence. Comparing Sales Force with Right Now Technologies, Siebel, and Zoho, in terms of performance, Right Now Technologies is slightly better than Salesforce but is priced at a higher level as it falls in the tier of product leadership by providing the customers with a better quality service and a broad range of features. The same goes for Siebel and Zoho, which have been able to successfully replicate the business model of Salesforce but are performing below par, which is why Sales Force has the edge over its competitors as it provides with better performance in terms of user ease and lower pricing ensuring a higher degree of affordability by the businesses.