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Soofa Displaying the Right Path Case Solution
Richter's plan for Soofa is to raise 3 million and bring Soofa to operating profitability and exiting the venture capital. This way the company would no longer be reliant on Venture capital. The risks associated with venture capital investments are significant, and there is no income to provide as security for obtaining loan funding.
Following questions are answered in this case study solution
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Should Richter embrace Binder's plan and pitch it to Investors?
Case Analysis for Soofa Displaying the Right Path
The choice may be difficult to manage even if debt is acquired. Others in more conventional sectors may have an easier time obtaining credit. So, this could be a benefit for the company as Richter wants to make sure the company is reliant on its own profits. The other advantage is that she could attract new investors instead of going after venture capital firms. Investors only apply when they see a potential profit in the future statements and it is a better way of raising finance compared to Venture capital because Venture capital is the costliest money you can find to finance your company.
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