Sunset Grill at Blue Case Solution

1. What is the Sunset Grill’s service concept?

Sunset Grill, an all day breakfast restaurant operates under the mantra of “Fresh is tastiest”. All food items on their menu are ensured to be as healthy as possible and are made fresh as per the orders. The owners began this chain of restaurants under the guiding principle that a loyal customer base will automatically follow if you ensure a friendly atmosphere coupled with delicious food. This concept rapidly gained momentum and the growth of the restaurants followed accordingly. Franchise was the only source to grow this concept geographically. Even though the Sunset Grill had a similar business model to other competitor restaurants, however, there was one unique factor which set this specific restaurant apart from other restaurants. It was the fact that Sunset Grill unlike other restaurants followed a unique one shift per day model. The one shift model is comprised of operations for 365 days a year typically from 7:00 am to 4:00 pm. This model helped the business in lowering variability, labor costs, and other overheads that are below of the industry average. This became a differentiating factor and was one of the reasons which enticed Melhuish to franchise Sunset Grill rather than any other competing businesses. 

2. Analyze Kitchen operations. Are there any foreseeable issues?

Sunset Grill at Blue is indeed attracting a lot of customers which have invited long queues outside the restaurant leading to the high wait time. However, this is not the only issue at hand and it might be connected to a deeper problem which exists in how the kitchen is operated.