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Crown Worldwide: Integrating Corporate Social Responsibility in Business Case Solution
| Solution Id | Length | Case Author | Case Publisher |
|---|---|---|---|
| 640 | 307 Words (2 Pages) | Ali Farhoomand, Ricky Lai, Claudia H. L. Woo | University of Hong Kong : HKU891 |
A Word File
When a company takes responsibility of the impact of its actions on the environment and the welfare of the society, the company is known to implement corporate social responsibility. The basic rules and regulations are surpassed by the company in order to become proactively responsible to play a positive role in the overall state of environment and society. Crown worldwide, a company founded by Jim Thompson, is one of the prominent names in the moving industries of Japan, which spread its network to over 55 countries in less than 30 years. Crown worldwide has always been interested in social welfare and corporate responsibility actions. The company has a special department to deal with CSR which plans to make the company a responsible one throughout its 250 offices around the world. The management of Crown worldwide believes in employee recognition, quality assurance and social activities like charities.
Case Analysis for Crown Worldwide: Integrating Corporate Social Responsibility in Business
CSR integration is the main target of the company, and the department of CSR is taking initiatives to make the system work socially efficient. The first and foremost step to achieve sustainability was a number of worldwide surveys and the implementation of green liaison, which helped the management to understand socio political variations across its operating subsidiaries. To address the problem of pollution, company initiated the process of minimizing carbon footprints throughout the supply chain, and moved towards an eco friendly position. Crown worldwide increased its partnerships, and involved customers and employees in the mission of CSR integration.
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