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Land Rover Vehicles The Cb40 A Project In Nimbleness And Flexibility Case Solution

Solution Id Length Case Author Case Publisher
816 749 Words (4 Pages) Robert Plant, David Feeny Harvard Business School : 6000018
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Initially, the cars produced by Rover Car Company were thought to be as the Doctor’s Car. The image of the car was such that it is only reliable during emergency. However, lack of developmental infrastructure after the Second World War Land Rover to come up with a new model of the car to remain in the highly competitive automotive industry. Therefore, the company decided to make a four by four vehicle, as a passenger car for its customers. Freelander was among the earliest of the jeeps that were used for off-road work. Hence, Freelander was originated.

Following questions are answered in this case study solution:

  1. What is the genesis of the Freelander?

  2. Why is it important for Land Rover to launch a different car model than they had in that time, which focused segment they wanted?

  3. What are the characteristics that market segment that Land Rover wants to attract?

  4. Why is it important to set the design conditions before executing the design?

  5. Identify the main strategies used Land Rover design.

  6. Identify the main strategies used production Land Rover.

  7. What you have done if you were in charge at the above questions.

Land Rover Vehicles The Cb40 A Project In Nimbleness And Flexibility Case Analysis

Why is it important for Land Rover to launch a different car model than they had in that time, which focused segment they wanted?

Land Rover wanted to gain a significant market share in the market by getting an early mover’s advantage. The two current products that were available at the market did not fully satisfy the customer’s needs within their individual capacity. For instance, Defender was considered too main stream by the car fanatics and Range Rover was too expensive.  The company needed a car which has experience of both types of cars. Land Rover was focusing on the male segment of the car industry who wanted off-road as well as on-road experience of the car.

What are the characteristics that market segment that Land Rover wants to attract?

Land Rover identified its market segment as a young, active and rich male class, who are car fanatics. The members of this segment belong to the upper class or affluent part of the society. The target audience has high interest in the cars, who desire off-roading vehicle experience. Land Rover needed to come up with a luxury product as the target audience was highly conscious of their image. On the other, these people required a simple off-roading experience without too many technicalities involved in the car, such as multiple gearboxes and levers.

Why is it important to set the design conditions before executing the design?

Setting the design conditions were of utmost importance before implementing the final design. The company had no prototype from the past, which could have been used as a benchmark or sample design. It was the first of the cars that were being produced by Land Rover at that time. Therefore, Land Rover had to make sure that everything was perfect in the design before they could finalize it. Also, there were several engineering teams involved in working on different parts of the design. This made more difficult for the company to measure the accuracy of the work.

Identify the main strategies used Land Rover design.

Mainly the company used the traditional methods to design the car structure and intricacies involved. However, Land Rove had to go one step further for this new design. For instance, Land Rover introduced multi-functional teams, which were highly interlinked with each other. Also, the company introduced various novel technological methods such as CAD/CAM and virtual reality modeling to ensure the precision of the design. Lastly, Land Rover developed a strategy that would focus highly on the quality. This was achieved by developing a strong co-ordination among the design teams.

Identify the main strategies used production Land Rover.

Production involved various sophisticated techniques. To ensure perfection, Land Rover introduced product structure trees within the company. Also, the company divided the production of the car in to ten different segments through Zone Management System.

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