Cirque Du Soleil Case Solution

1. Can you identify the strategy life cycle stages that the company has been through?

The strategy life cycle stages that the company has been through include start-up, growth and maturity. The start-up phase was in 1984 when the company started as a small troupe of street performers with about 73 employees in Quebec City. The growth stage saw Cirque expanding into global markets. Viewers increased to 6 million in 2001 and employees stood at 2,100. During this time, the company had tried to adopt a decentralized strategy that turned out to be unsuccessful. Now, the company has reached its maturity stage with performances in four continents. Strategies to continue growth are being considered such as going corporate and further diversification. With more competition at this stage of maturity, the company is looking to diversify into other businesses but these strategies have their pros and cons. The maturity stage has also witnessed a lack of originality in shows given the increase in competition.