Edward Jones Case Solution

The company must try to un-tap the people from these minority groups because there is a lot of potential that is yet to be realized, and try to make them aware of the importance of investing their money in the right securities. It is vital to understand that the people should be educated enough so that they feel very motivated and dedicated such that they try investing their hard-earned money on their own. Significantly, these individuals realize that money loses its value or worth if kept idle, hence it should be invested somewhere to keep tackling the ever-rising inflation in the economy. And for all this to happen successfully, Edward Jones must carry out its research and focus groups in an efficient manner, which are free from any biases, so that very accurate results could be gathered. It is the responsibility of the company to play an imperative part so that minority markets can develop themselves and tend to compete in a very competitive market on a global scale.

1. Many people in minority groups, including African Americans, Hispanic Americans, Asian Americans, and Native Americans, do not invest. What exploratory research should Edward Jones do to develop business with these minority markets?

The individuals in these marginal communities do not capitalize, and they are from “African Americans, Hispanic Americans, Asian Americans, and Native Americans” for the reason that academic achievement is comparative very less in these areas in contrast to white Americans. The constant unadorned marginalization of these minority classes amongst undergraduates who can outshine educationally with the assistance of conventional procedures. The individuals from the above-mentioned areas are not represented fully in senior-level managerial positions in the investment segment transversely in our culture. In the study of Edward, new agendas and policies with robust indications are required to be presented to upsurge the amount of high accomplishing schooling from these marginalized sects and also assist them to grow commercial activities with these marginal marketplaces by training them on economic capital and speaking with them efficiently.