Social Media and Ashton Kutcher Review Case Solution

1. What is open source software, and can a business use it for a social networking platform?

Open-source software (OSS) is a licensed software made available to public such that the copyright holders provides anyone with the right to examine, modify and share the software for any purpose. A source code is manipulated by a programmer to determine how a part of software works. Hence, programmers can improve a software by adding features to it or altering parts which are not functioning correctly. Unlike closed source software, people other than the original authors of the software can legally inspect, copy, alter, and share that software without any licensing fee. When people use computers daily to check emails, steam music or inspect websites on their computers and phones, an open source software routes and transmits the data to the copyright holder computer.

Businesses can use open source software with social networking platform like Facebook for marketing. The business can create a company profile on social media websites and publicize advertisements, celebrity endorsements, reviews and product and service information. Eventually, social networking boosts a business’s brand recognition and loyalty. Businesses can also gain customer insight as social networking improves communication between the consumer and the management. Social networking websites are also utilized for selling products online.

2. Create a plan for how a start-up company could take advantage of Web 3.0, and generate ideas for the new website.

A start-up needs comprehensive research, extensive marketing, reduced costs and proper administration to be successful in the long run. In Web 3.0, the focus of innovation is on back-end infrastructure development of the internet so that the web is more public, more intelligent and more connected. A start-up company can take advantage of Web 3.0 in a variety of ways. Firstly, Web 3.0 provides improved data mining and research processes as it has more artificial intelligence technologies. A startup needs relevant and comprehensive research before launching a product or service. Similarly, Web 3.0 has provided mobile access to the internet.